Class | Game Publishing 101 w/ Lauren Bilanko

by Event

Transfers, cancellations, or any other changes must be made 48 hours prior to event to receive a credit for a future event. Refunds will not be provided.

Class | Game Publishing 101

Virtual Seminar, 2 hours

w/ Lauren Bilanko

In this seminar we will cover some of the most crucial and overlooked concepts for selling your game once it is published. Packaging and marketing may seem like a long way off, but thinking about it early on will give you more flexibility in the design of your game as your game develops.

We will cover a lot of great topics in this class as well as open the floor to discuss specific projects you may be working on:

  • What makes for a good playtest
  • Writing the rule book for your game
  • Designing great box art for retail
  • How to take great photos for Social Media vs. Product Shots
  • How to price your game - thinking about direct sales, distribution, wholesale, and retail markets
  • How to promote your game, before and after it is published
  • Working with retailers to promote your game
  • Providing customer incentives that work, like promos
  • How to run great gaming events or demos
  • plus much more...

What You'll Need

  • An email account to log into a Google Meet video call
  • A computer and headphones
  • Something to take notes with